The Moose Hide Campaign began in 2011 along the Highway of Tears in northern British Columbia, when co-founders Paul Lacerte and his daughter Raven Lacerte took a hunting trip that inspired a national movement. Deeply impacted by the ongoing crisis of violence against Indigenous women and girls, they created the campaign as a way for men and boys to take a stand and be part of the solution.
Today, the Moose Hide Campaign is a Canada-wide movement that invites all Canadians to commit to ending gender-based violence. Wearing a small square of moose hide symbolizes a personal pledge to honour, respect, and protect the women and children in our lives. It also encourages meaningful conversations, reflection, and action toward reconciliation and safer communities for Indigenous Peoples.
Participating in the Moose Hide Campaign is a simple but powerful way to show solidarity and support a future free from violence.
TBRHSC will be hosting an information board and will have Moosehide pins available for staff to take and wear on Wednesday, May 6 from 10:00 a.m. – 3:00 p.m., on the 2nd floor across from the Gift Shop. Stop by and show your support for this important cause.
To learn more: https://moosehidecampaign.ca/
Click to register for the livestream event held on Thursday, May 14: https://moosehidecampaign.ca/campaignday/
