Shared on behalf of Jennifer Wintermans, EVP, Communications & Corporate Relations, COVID-19 Lead
It is my pleasure to announce that Marcello Bernardo is the successful candidate and has accepted the position of Manager, Communications and Engagement at Thunder Bay Regional Health Sciences Centre (TBRHSC), effective March 24th, 2022.
Reporting to the Executive Vice President, Communications & Corporate Relations, the Manager of Communications & Engagement will provide strategic expertise while leading the development of a communications strategy that is aligned with TBRHSC’s mission, vision, values and strategic priorities to deliver critical communications. The Manager of Communications & Engagement will be responsible for the development and implementation of TBRHSC’s internal and external communication strategies to ensure cohesive brand messaging, support of organizational goals, and consistent, effective communications internally and externally. The position is responsible for the planning, implementation and integration of best practices with internal and corporate communications, issues management, crisis communications, and media relations for TBRHSC. This role will also oversee TBRHSC’s varied and integrated communication tools including print publications, patient education materials, multimedia, broadcast and web initiatives and other forms of online communications.
Marcello has 15 years of experience working in health care communications, marketing, media relations, outreach, event planning, recruitment and stakeholder engagement roles at both TBRHSC and the Thunder Bay Regional Health Research Institute. Prior to this appointment, Marcello served as Acting Manager of Communications & Engagement and Information Officer on the TBRHSC’s COVID-19 Incident Management Team since March 2021.
Marcello has an Honours Bachelor of Commerce Degree from Lakehead University with a Major in Marketing. A life-long learner, he has certifications in social media marketing, public relations, media crisis communications and stakeholder engagement.
Please join me in congratulating Marcello on his appointment.