Please note that the following Communications and Engagement policies have been updated and are available on the corporate intranet:
Media and Promotional Communication — Authorization and Process (COMM-01)
As a public institution, Thunder Bay Regional Health Sciences Centre recognizes the public’s right to be informed about their Hospital’s policies and the issues surrounding the care of patients in the institution. As well, the Hospital recognizes that the release of information concerning patients and health care practitioners has both legal and ethical considerations. Confidentiality is important. Therefore, media inquiries for audio and video recordings, interview requests, and photo or video recording within the Hospital must have prior approval from the Communications and Engagement Department.
➡️ Media and Promotional Communication – Authorization and Process (COMM-01)
Production of Publicly Distributed TBRHSC Promotional Materials (COMM-03)
This policy ensures that all publications and other materials and information of Thunder Bay Regional Health Sciences Centre intended for public consumption, appropriately reflect the mission and vision of the Hospital and maintain current branding standards, are patient and family centred, include key messages where appropriate, and reflect the professional standards of the Hospital.
➡️ Production of Publicly Distributed TBRHSC Promotional Materials (COMM-03)
Social Media (COMM-05)
This policy provides direction on the management of Thunder Bay Regional Health Sciences Centre’s presence on social media and ensures that guidelines and behavioural expectations when using social media are met. The Hospital recognizes the value of social media sites as vital resources to positively promote its mission and values, strategic plan, prevention and screening initiatives, recruitment activities, successes and initiatives, as well as a forum for engagement and the exchange of general information and feedback.